Jihène Bouzguine / JOWA

Jihène Bouzguine is a Tunisian entrepreneur, international business leader and founder of JOWA, a luxury leather brand rooted in African craftsmanship and contemporary design. Following more than 15 years in multinational companies across the high-tech and FMCG sectors, she transitioned into entrepreneurship with a focus on purpose, identity and impact. Through JOWA, Jihène seeks to redefine luxury as an emotional and cultural experience, combining bespoke creation, responsible elegance and living heritage. Her work has represented Tunisia internationally, while her broader mission is to elevate African craftsmanship and demonstrate its place within global luxury.